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Media Relations & Press
Making Champions Newsworthy
World-record athletes still need someone who knows how to tell their story. Since 2016, I've managed press relations for skydivers Ana Aponte and Nicolás Rubio, from their first world records in Arizona to the Mont Blanc jump in 2025.
The approach: find the human angle beyond the sport. Gender equity, national pride, extreme geography, Latin American representation. That's what turned athletic achievements into stories that editors actually wanted to run.
The result
Sustained coverage across 30+ outlets over nearly a decade — from Semana and El Espectador to CBS News, USA Today, Univision, and Radio France Internationale. All earned, none paid.
Read the press releases
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