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Social Media

Content That Moves. Audiences That Stay.

Managing social media is not the same as building an audience. My strength is the creativity with which I connect message, channel, and community.

 

One of my content strategies made national news: when Colombia's Congress started talking about legislation through Karol G songs, media covered it without being asked.

The message needs to look as good as it sounds

I've strengthened the visual identity of social media accounts across public, private, and nonprofit organizations. I turn this into that:

Numbers tell part of the story

Digital conversation around Colombia's House of Representatives — social media impressions & interactions.

Crecimiento en Social Media de 33 millones en 2023 a 832 millones en 2024

People tell
the rest

This is how politics should be done! These communication strategies are for the people—they help us understand which proposals are truly working to protect the public interest.

AndyLt__ on TikTok

What the House of Representatives did is fantastic. Clear communication, using digital language and storytelling. Very well done 👍 #PoliticalCommunication

Miguel Camacho on X

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That initiative from the House of Representatives is brilliant. Kudos to the entire team—this is what effective communication looks like.

Nicolás Rojas on X

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I've never been so excited to read about proposed legislation.

IsaProGatos on X

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